Enterprises in the Hengqin Free Trade Zone recently signed agreements with the Hengqin International Intellectual Property Rights Exchange Center for professional and speedy guarantees of their IPR in case of infringements.
Looking for the third-party protection are Zhuhai Seine Technology Co Ltd, Zhuhai Yunzhou Intelligence Technology Ltd, Actions (Zhuhai) Technology Co Ltd and Primy Corporation Ltd. Proprietary brand enterprises, especially small and micro businesses in the startup stage, are most likely to seek the guarantees.
Depending on laws and regulations, enterprises are required to present guarantees for goods suspected of infringement while applying for customs seizure. The new patterns stated in the agreements are designed to effectively solve the problem by providing guarantee funds and handling procedures in a timely manner.
Hengqin Customs, the Hengqin New Area Administrative Committee, and Hengqin International Intellectual Property Rights Exchange Center signed a Memorandum of Understanding (MOU) on March 30, innovatively raising the concept of “speedy guarantee.” The MOU stipulates that companies can trust the exchange center to go through procedures at the customhouse quickly and conveniently, present legal guarantees, and receive professional consultancy and services.
According to Hengqin Customs, “speedy guarantee” not only can save a large amount of capital, labor power, and material resources, but can also reinforce companies’ awareness of IP rights and interests. It will strengthen cooperation with the other two parties to offer more convenient customs IPR protection for import and export enterprises.
Besides institutional innovation, Hengqin Customs has also intensified law enforcement. Since the beginning of this year, it has seized nine intellectual property cases and detained vehicle filters, shoes, and mobile accessories infringing upon exclusive rights to use trademarks such as BMW, Nike, and iPhone.