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African traders seek a fair deal in China through Canton Fair

2015-October-19       Source: Chinadaily.com.cn

Entrepreneur has created a business out of helping make business connections in Guangzhou

Gao Wei (above) has arranaged trips taking about some 60 entrepreneurs from Africa to Guangzhou, China traveling for the Canton Fair. Joseph Njoroge (below) is one of these. Photos Provided to China Daily

Entrepreneur has created a business out of helping make business connections in Guangzhou

In downtown Nairobi, some 60 entrepreneurs who have small and medium-sized businesses turned up recently for a briefing on their forthcoming visit to Guangzhou, Southern China.

For many, this was to be the first time they would attend the China Import and Export Fair, commonly known as the Canton Fair. The event, the largest trade fair in China, has been held each spring and autumn since 1957. For others, it is a chance to expand their line with innovative products.

An initial group of 110 people signed up for the $1,850 trip, though 20 were traveling independently and would meet up with the group in China. Two more groups were scheduled to leave later this month.

Gao Wei, 35, is the architect of the trips, which blend seven days of business and leisure. Gao, the managing director of China Information and Culture Communications Kenya Ltd, gives detailed suggestions on how the participants can make use of their time. He has been offering the services for nine years.

Gao started off in 2003 as an education consultant who also offered basic Chinese language classes. "We assisted Kenyan students pursue higher education in China. Three years later, we expanded our business into providing business consultation services for people who desire to trade with China," he says. That year, 2006, he founded his business.

His first group had only four people. Despite the low turnout, he decided to push on.

"We are a bridge between the two countries. The needs of the two peoples are dynamic and my business has grown with the idea of assisting entrepreneurs to realize their dreams," Gao says.

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Editor: Nan

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