Cross-border e-commerce giant amazon eyes on Guangdong FTZ.
Niu Yinghua, the vice president of Amazon in China, revealed recently that Amazon intends to launch a pilot project on overseas shopping business in Guangdong FTZ. Since Guangzhou and Shenzhen have been selected to be pilot cities for cross-border E-commerce, now Nansha and Qianhai have started to contact with Amazon and compete for its favor.
This pilot project is called “FTZ mode” of overseas shopping. Foreign goods will be stored in bonded warehouse of FTZ first. Once consumers in mainland China ordered online, the goods will be distributed to them via domestic logistics. This is very different from traditional overseas shopping, in which consumers log on Amazon website, order goods and wait for their goods mailed directly from foreign countries, or Amazon cooperates with foreign brands and buy goods and bring in China.