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British royal heir promotes UK creative industry

2015-March-4       Source: CCTV.com

On his arrival, the Prince attended the opening ceremony of the GREAT Festival of Creativity -- hailed as the biggest international marketing event in UK history. It aims to showcase the best ideas and products Britain has to offer... and build new bridges between creative industries on both sides.

Britain's Prince William has arrived in Shanghai, following his visit to the Chinese capital Beijing, which included a meeting with President Xi Jinping. On his arrival, the Prince attended the opening ceremony of the GREAT Festival of Creativity -- hailed as the biggest international marketing event in UK history. It aims to showcase the best ideas and products Britain has to offer... and build new bridges between creative industries on both sides.

Prince William is on a tight schedule. After a busy day in Beijing, he flew into Shanghai on Monday evening, showing no sign of tiredness.

On his arrival, the Prince attended the opening ceremony of the GREAT Festival of Creativity -- hailed as the biggest international marketing event in UK history.

On his arrival, the Prince attended the opening ceremony of the GREAT Festival of Creativity -- hailed as the biggest international marketing event in UK history.

The Prince went straight to open the GREAT Festival of Creativity -- Britain's big push to sell its creative industries to China.

Then, after meeting official representatives, he gave a greeting in Chinese, to warm applause.

Prince William is in Shanghai to spearhead a campaign promoting Britain's creative industry.

Over 500 British companies are attending the three-day event. The prince says the UK wants to increase cooperation with China.

China's huge market and great potential for technological innovation are key attractions for British companies.

The chief executive of UK trade & investment, Dominic Jermey, says the festival is much bigger than similar events held in other countries - showing the scale of British expectations for the Chinese market.

 

Related Story:

Xi says he looks forward to UK visit

Chinese President Xi Jinping said on Monday he looks forward to visiting the United Kingdom later this year while meeting with Britain's Prince William in Beijing.

During the meeting at the Great Hall of the People, Prince William handed Xi a letter written by Queen Elizabeth II, in which she invited the Chinese president to visit the United Kingdom.

 

 

Editor: Olivia

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