Mr. Paolo Quattrocchi (L1), Trade Commissioner of Italian Trade Agency Guangzhou Office, Ms. Laura Egoli (R2), Consul General of Italy in Guangzhou, and Alice Rubini (L2), Deputy Consul General of Italy in Guangzhou attend the event. [Photo provided to Newsgd.com]
On the evening of April 21, Chinese and foreign guests from wine industry, media, vintners, sommeliers and wine tasters, wine importers and buyers gathered at one of Guangzhou’s hippest hotspots, Party Pier. Together they witnessed the Top Italian Wine & Spirit Course Award Ceremony and enjoyed the wine party at Sun in Sky, Guangzhou.
20 promoters of Italian wine, who have received the “Top Italian Wine & Spirit Course” in Guangzhou from March 31 to April 2, were awarded with official certificates presented by Mr. Paolo Quattrocchi, Trade Commissioner of Italian Trade Agency Guangzhou Office and Ms. Laura Egoli, Consul General of Italy in Guangzhou.
The promoters and guests pose for a group photo on the stage. [Photo provided to Newsgd.com]
These promoters are from wine industry, including importers, franchisers, buyers and professional media practitioners. They will promote what they have learned about Italian wine to their customers and partake in other Italian wine promotion activities organized by the Italian Trade Agency Guangzhou Office.
Sophie Xiang is one of the 20 promoters and Sales Manager for Italian wine of Guangzhou BSK Industry Co., Ltd. She told the reporter that she learned the history, brewing, legal regulations, producing areas of Italian wine and pairing wine with dish systematically from the three-day course. “I want to share with everyone my knowledge about Italian wine, promote its culture and help people get to know more about its good quality and high cost performance,” said Sophie.
The venue of the event at Party Pier, Guangzhou. [Photo provided to Newsgd.com]
The event also marked the official opening of 2017 roadshow for Italian wine in China. Roadshow activities include “I love Italian Wines - Top Italian Wine & Spirit Course”, “I love Italian Wines Party Night” and Italian wine promotion activities in retail channels such as promotional campaign, taste of new wines, and match of food and wine. These activities are being held in Guangzhou, and will be carried out in Beijing, Shanghai, Chengdu and several other cities in China around the year.
The event happened to be held on the same day as Rome’s City Foundation Celebration. Rome, the city of eternity, was built on April 21, 753 B.C., and every year on 21 April, Rome will celebrate the festival. That night, all the guests gathered in the equally historic city of Guangzhou (built in 214 B.C.), tasted Italian food and wine, sharing an aesthetic Italian life.
(by Monica)
Guests pose for a photo on the red carpet before the party. [Photo provided to Newsgd.com]
Further Reading
About “I love Italian Wines - Top Italian Wine & Spirit Course”
The course named “I love Italian Wines - Top Italian Wine & Spirit Course” was held in Guangzhou from March 31 to April 2, 2017. The aim of the course is to help Chinese consumers, media and professionals to increase their knowledge of all aspects of Italian wines such as grape variety, region and classification via more professional methods and channels.
It is jointly hosted by Italian Ministry of Economic Development, ICE-Italian Trade Agency, UIV (Unione Italiana Vini), Federvini and the Italian National Wines Promotion Center - Enoteca Italiana. After a successful 2016 edition, this year’s course is coming back and kicking off its first step of 2017 in Guangzhou, followed by Beijing, Shanghai, Chengdu and several other cities in China around the year.
Guests enjoy Italian food and wine at the party. [Photo provided to Newsgd.com]
About Italian wine and its development in China
In 2015, Italy produced 4.75 million kiloliters wine, making it the world’s largest wine producer. In 2016, it had an increase of 5%, remaining on top of wine production. In 2015, Italy’s total value of wine out-put was 12.4 billion Euro, 5.4 billion Euro of which is the value of exports, accounting for 43.5% of its total value.
In 2015, the amount of imported Italian wine surpassed 80 million Euro in China, accounting for 1.5% of the total export of Italian wine. For China, the amount of imported wine reached 2 billion USD in 2015; Italian wine ranked fifth, occupying 5% of the market shares of China’s imported wine, behind French, Australian, Chilean and Spanish wines.
Guests enjoy Italian food and wine at the party. [Photo provided to Newsgd.com]
Mr. Paolo Quattrocchi (R) talks with the media before the party. [Photo provided to Newsgd.com]
The event is held at Sun in Sky, Party Pier, Guangzhou.[Photo provided to Newsgd.com]
Guests play wine guessing game at the party. [Photo provided to Newsgd.com]
Guests enjoy Italian food and wine at the party. [Photo provided to Newsgd.com]
Guests pose for a group photo at the party. [Photo provided to Newsgd.com]
