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“Internet+” shining in 117th Canton Fair

2015-April-29       Source: Newsgd.com

“Our situation is not as good as expected. But luckily, we have established an online platform and traded with our foreign customers both online and offline.” Chen Wenruo, a exhibitor from Xinhui County of Guangdong Province, said when the 117th Canton Fair Phase II ended on April 27th.

“Our situation is not as good as expected. But luckily, we have established an online platform and traded with our foreign customers both online and offline.” Chen Wenruo, a exhibitor from Xinhui County of Guangdong Province, said when the 117th Canton Fair Phase II ended on April 27th.

In Phase II gathered many labor-intensive enterprises in toys, gifts, furniture and domestic ceramics. According to Economic Daily, a national newspaper focusing on economic news, recently the profits became thin as the cost of labors and raw materials kept growing, many enterprises admitted that their orders reduced slightly compared to the same period last year. Some exporters indicated that Europe and US were still their main market, while their businesses in some emerging markets such as in South American countries, middle east countries and Asian countries went up rapidly.

Thus, many enterprises started to explore online sales, attempting to maintain their increasing business. He Xiaoyan, a craftwork exhibitor from Hunan Province, introduced that this was the same situation in her company.

Wang Yifei, a salesman from Jinliu craftwork company in Shandong Province, said that this new trading mode has become a new competitive advantage. Jinliu company changed their sales approaches in 2013 by selling their products through a B2C online platform. “Now there are more than 200 kinds of products sold in our online shops, and they all sell good. We are also planning to cooperate with large e-commerce platform in future.”

Even Canton Fair itself promotes its own “internet+” way by launching the official e-commerce platform e-cantonfair.com. This platform combined online and offline resources and cooperated with the third-party suppliers to serve the customers from home and aboard better and help speed up the transformation and upgrading in enterprises of traditional industries.

 

Editor: Nan

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