‘Big promotion’ still needed
Although the bilateral trade volume has increased for about 4 times from 2004 to 2014 and China has become the biggest trade partner for India in Indian’s last fiscal year, a large gap for personal exchange still according to the observers.
“We attend the phase 1 and phase 3 of the Canton Fair but we will back to India at the break because we don’t have any time”.
Although it is Jain’s first time to Guangzhou, he could only go to some iconic places where could reach by taxi or metro since he is too busy.
“But in India, I know a lot of people are actually interested to visit China. But it needs to be promoted in a big way. In India, all of the travel agencies promote China as the destination but both Chinese and India still need to get what they want to know from the market, media and so on, so more needs to be done”, Jain introduced.
However, the big promotion seems to have a good start now as both the leaders of China and India have realized the importance of people-to-people communication. A cooperation agreement on travel has been signed when Chinese President Xi Jingping visited India in 2014 which appointed the 2015 is the year for Chinese to visit India and the 2016 is the ‘Travel China’ year in India.
Now, the ‘big promotion’ is coming.