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[SZ] Local firm to unveil 3-D holiday catalogs and children’s books

2015-April-1       Source: Szdaily.com

Imagine leafing through a travel brochure, seeing a picture of a destination you like, and then simply raising your smartphone to scan the picture for a 360-degree view of your holiday paradise.

Imagine leafing through a travel brochure, seeing a picture of a destination you like, and then simply raising your smartphone to scan the picture for a 360-degree view of your holiday paradise.

This is now possible thanks to Shenzhen-based Pengcheng Wanli Cultural Technology, one of the companies participating in the Spring Electronics, Information and Communications Technology and Lighting Fair from April 6 to 16 at the Hong Kong Convention and Exhibition Center, South China Morning Post reported yesterday.

The company is also supplying 300 kindergartens in Shenzhen with three-dimensional children’s books.

Using a smartphone or tablet, youngsters can scan a two-dimensional picture background and the “augmented reality” app will add in assorted weird and wonderful 3-D characters that the children can use to create their own fairy tales in changeable backgrounds.

The app can also turn a 2-D apartment plan into a 3-D show apartment. Users first need to upload photos of objects into the company’s database and then it will build a 3-D model based on the photos.

Company director Mike Sin said his firm had been working with the tourism department of scenic Zhangjiajie in Hunan Province to turn their promotional materials into 3-D views.

“We want to turn a travel magazine into a near-real life traveling experience,” said Sin.

The fair has attracted a record number of visitors this year, with more than 1,200 exhibitors, including first-time participants from Germany, Hungary, the Netherlands, Russia and Britain.

Benjamin Chau Kai-leung, deputy executive director of Hong Kong’s Trade Development Council, said the fair usually attracts about 110,000 buyers, but the council expected to see an even higher number this year.

About 190 purchaser groups from more than 7,000 companies have already confirmed they will be visiting the fair. “The number is so far very healthy,” said Chau.

The fair will also feature Shenzhen-based AEE Technology Co.’s latest drone model, which will be launched in May at a price of US$800.

Light bulbs created by Hong Kong-based Mipow, which can change color while playing music and can be simply blown on and off, will also illuminate this year’s show.

 

Editor: Steven

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