Mr. Ole Lindholm, Consul General of Kingdom of Denmark in Guangzhou
Home famous author Hans Christian Anderson and Lego, Denmark which has only 5.6 million inhabitants has certainly made its mark on the world. But for Cantonese who have the fame for discovering delicacies, a reminder of Denmark must be the Kjeldsens cookie. This relationship made by cookies has naturally brought Danmark and Guangdong closer. In the future as China manages to develop greener and Danmark has accumulated years of experience in clean techs, an even closer relationship of corporation between these two countries is on the way.
A Relationship Made By Cookies
“They are everywhere!” Almost unavoidably, in a dialogue between a Canton-based journalist and a Danish, the tiny Danish-branded biscuits was mentioned again, and even the Consul-General of Denmark, Ole Lindholm, cannot hide his marvel for its popularity in Guangdong. “Anyone who has ever been to South China, especially Guangdong Province, will know that Danish butter cookies are very, very popular, unusually popular even.”
To our surprise, this popular product is not a common place in Danmark, as Lindholm revealed, “you cannot find these biscuits in Denmark. I don’t know how or why but they became a gift product in China.” Maybe for him it’s still unimaginable to see such a home-baked food becoming so overwhelming in Guangdong, but considering Cantonese people’s fame for discovering delicacies, it becomes understandable. At the end it turns out that Danmark and Guangdong share a nature relationship made by cookies.
Future Opportunities For Corporation
Nowadays, the Kjeldsens biscuits has already become one of the biggest biscuit companies in China. The successful attempts of Danish companies has given Lindholm confidence. As the Consul-General of Denmark, he works together with his Chinese and Danish colleagues to lay out the possibilities for Danish companies in China.
With an observation for over a year, he has gain his own understanding about China’s economy. “China is a very interesting market, even though the growth in GDP is less than a few years ago it is still an expanding market,” Lindholm said. He believes that China is in need of advance solutions for future development. “We are talking very much about clean tech and sustained solutions within water, energy and solar, and this is one area Denmark has a lot of competence”
2014 witnessed the 10th anniversary of sisterhood between Guangdong Province and the Southern region of Denmark, and in 2015 China will also be celebrating 65 years of diplomatic relations with Denmark. With strengths in complementary areas, the corporations between Denmark and China is expected to get stronger.