The products themselves -- home appliances, bags and watches -- are examples of China's traditional strength in manufacturing. But what makes them stand out is something less common for Chinese exports: innovation and good design.
"Good design can directly generate profits and power," said Liu Yi, general manager of Andon Health, as he demonstrated his company's baby monitor, which won the "best of the best" at the fair's Design Awards.
Designed for working parents to see and interact with their at-home babies via smart phone, the device has hit the shelves of Apple Stores, Liu said, proving the design ability of what started as a contract factory.
"Our company used to manufacture goods for other brands," he said. "After the 2008 financial crisis made business difficult, we started to look for change. Then came mobile Internet and smart phones and we seized the chance to roll out our new products."
At the ongoing Canton Fair, a barometer of China's exports, the turbulent world economy and fears of slowing exports have highlighted the need for brand-building and innovation.
In the home appliance section, Chinese companies touted "world-class technology" in their latest products and said their own technological brands contributed heavily to the sustained growth of their exports.
To see the series report of 116th Canton Fair on