Though the Chinese national team did not make it to the FIFA World Cup in Brazil, Chinese merchandise sure did. One flag company in Zhejiang Province alone had supplied over 50 million flags to Brazil, many of its orders placed through Canton Fair, China’s biggest trade event.
Closing on May 5, China’s 115th Canton Fair made good its promise to boost trade competitiveness through innovation and service excellence. While the overall value of business transactions was down slightly on the 114th Fair at around RMB 191 billion (US$31 billion), individual figures proved that efforts to stimulate creativity, quality and brand recognition by Fair organizers had been highly successful.
Many innovative Chinese enterprises, such as those involved in the manufacture of household appliances and consumer electronics, signed lucrative deals at the Fair. Sales of smart products, in particular, increased sharply.