SIMPLE yet diverse, the GLASS Spring/Summer Collection 2004 fashion show, held at the Pavilion Hotel last week, displayed the brand's philosophy of happiness, fashion, open-mindedness and romance.

Among the audience were officials from the Association of Shenzhen Costume Industry, administrators from the city's leading department stores, journalists and businessmen.

The Australian label has worked with Beland International Brand Strategies Administration Co. Ltd. which has promoted more than 5,000 fashion brands here and abroad in the last eight years. The brands include Goldlion, Dispating, MNG, Crocodile, Mani Form, Embry For, Eitie, Casablanca and Finity.

Tim Chan, the GLASS Australian representative, said the partership with Beland is a good one which will only get better.

GLASS Design Executive Michael Omm and Beland President Karol Lee said that the brand is popular in the Asia-Pacific region because the luxurious materials and beautifully natural styles capture the spirit of independence and adventure in the hearts of Eastern women.

Masao Kimura, the Japanese representative, said the eight GLASS shops launched there this year are popular with Japanese women.

The show was themed in three parts: simplicity and liberality, attraction, and glittery impact.

Simplicity and liberality

Applauses and cheerful shouts came immediately from the audience when this series was shown. Simple black and white styles highlighted with detailing created the perfect look for a confident and sexy woman.

Attraction

Natural mild colors mixed with dots or slanting striped details dominated the attraction series which made it the perfect choice for the elegant office lady. With comfortable materials and smart, sexy lines these styles were both eye-catching and easy to wear.

Glittery impact

Sparkling bright colors such as vibrant red and orange made for a dramatic look when they were matched with white and black. Daring floral prints on semi-transparent fabrics created the illusion of sexy women walking in dreamscapes.

 
Editor: Wings