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KFC is not the first Western fast-food restaurant to set foot in the breakfast market, but it's definitely the first one who tries to please its Chinese customers with Chinese-style breakfast food, like porridge.
Since Oct. 27, this appetizing Chinese food, together with many other choices, has been on the breakfast menu of all 59 KFC restaurants in Shenzhen. The stores have also changed their opening hours --- to 7 a.m. instead of 9 a.m. --- to reflect the new menu.
The breakfast choices are a blend of East and West, ranging from Chinese seafood and chicken congee, Hong Kong milk tea to Western burgers, potato sticks and orange juice.
The low prices are also appetizing. For example, a burger and a cup of hot tea or coffee is priced at six to seven yuan, and a Chinese-style porridge costs only five yuan.
KFC says they are studying the market to see if they should expand their breakfast menu to include more Chinese-style selections in the future.
Editor: Wings
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