Related special on the first International Cultural Industry Fair Shenzhen>>>

The copyrights to 11 stories for TV series and films were auctioned at the cultural fair Friday, fetching 5.95 million yuan (US$717,000).

Who am I, a film script by Jiang Yi, was auctioned for 1 million yuan, the highest price.

Jiang was famous for writing the screenplay of Spring Festival and other award-winning films in China.

Who Am I tells the story of Li Lai, a native of Northeast China who suffered schizophrenia after experiencing many hardships.

Set in a small rural village in the North China, Spring Festival tells the story of a couple of hardworking parents awaiting the arrival of their children and grandchildren from the city to celebrate the Spring Festival. With humor, wisdom, and deep emotion, Spring Festival explores the various lifestyles of each new generation in today's China.

Chen Xiantao, chief producer from a film company, which bought the copyright of Who Am I, said the price was worth it. He thought the auction could encourage more writers to create better works for the film industry.

Editor: Catherine