Multiple reasons exist for the small number of world famous brands owned by Chinese, says a signed article in Guangzhou Daily. An excerpt follows:

According to a recent survey, 97.6 percent of the public thinks it is highly necessary for China to develop its own brands of commodities.

Why China has only a handful of world famous brands remains a controversial subject. Consumers blame products of inferior quality with Chinese trademarks while manufacturers attribute the lack of international recognition to consumers' blind pursuit of foreign brands.

In fact, there are multiple reasons.

Big names and quality are always the outcome of harsh competition. Many companies in Japan and the Republic of Korea target the international market with heavy investment in research and development because their domestic markets are limited.

China's massive market offers such abundant commercial opportunities that domestic companies could survive and even prosper within the country as long as they have a complete development strategy including enough money for advertising.

Another part of the problem, consumers are easily manipulated and mechanisms to protect their rights and interests are not developed. As a result, products of inferior quality can always find their way to consumers without manufacturers' being punished.

Another major reason for the lack of world famous Chinese brands is the individual choices of entrepreneurs. They are usually hardworking and innovative when they start their businesses, but often lose these virtues after the businesses begin to mature.

They would rather spend money hiring celebrities to appear in their advertisements than to invest in research and development or technological innovation.

When they can earn huge amounts of money with simple merchandising tricks, they see no reason to take an uphill path.

Editor: Yan