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HONDA Motor Co. launched its top-line Acura sedan in Shenzhen yesterday, joining BMW and other foreign luxury car brands competing in China, the world's second-largest auto market.
The first dealership for Acura was opened in Shenzhen with 10 more planned throughout China in the next 12 months, Honda said in a statement.
The imported Acura RL and TL are priced at 680,000 yuan (US$86,024) and 430,000 yuan, respectively, a Honda executive said, adding that the firm had set a sales target in the first full-year at 3,000 units.
This is the first time that Honda has introduced the Acura, a hot seller in North America, to China, hoping to grab customers from Volkswagen's Audi models, and DaimlerChrysler's Mercedes. Meanwhile, Honda is also expanding capacity in China, a market where a total of 2.51 million cars were sold in the first half of 2006, up 37 percent from the same period in 2005.
Earlier this month, the Japanese automaker added 120,000 units of annual capacity in a venture in South China, bringing its capacity to 360,000 units.
It is now capable of making 530,000 vehicles a year in the country, including its manufacturing facility in Central China, with 50,000 units exclusively for overseas markets, a company executive said.
In the first eight months, Honda sold 193,582 vehicles in China, up 17.1 percent year-on-year, lagging a 31.77 percent growth of the overall market.
Still, the company maintained its target to sell 353,000 vehicles in the country for the full-year, up from 257,000 units in 2005, the executive said, banking on a seasonal sales pickup near the end of the year.
Editor: Yan
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